I’m Alfred Netto. I'm the founder and director of The Wolf Trainer.

Alfred Netto sees every situation and every interaction as an opportunity for listening and storytelling. Alfred is a publish author of the book habitude that can be found in our bookstores across Malaysia, being one of the youngest Coach in Malaysia to be an Professional Certified Coach (PCC) credentialed by the International Coach Federation (ICF).

Alfred Specialize in helping organization change their employees behaviors.  According to some of his clients, he is proficient in fostering self-awareness, focus and discipline, as well as in promoting action. He is very knowledgeable in several coaching approaches and has a proven track record of helping clients achieve the desired outcomes.

Armed with a qualification as a Certified TRAIT Personality Assessor by the Aston Business School in the United Kingdom, Alfred is an advocate of creative thinking. He also brings new innovation ideas into processes and products, always pushing the boundary of norm to strive for differentiation that leads to the success of his clients.

Alfred’s training is an innovative combination of the latest research and methods from the areas of Neuro Linguistic Programming (NLP), Business & Life Psychology and Coaching to enable his clients to achieve sustainable change and progressive personal and professional development.

Some of the companies I’ve worked with

Alfred has developed several signature programmes specifically customised for his training, this includes his trademark and hugely popular Wolf Training programme. He has successfully coached and facilitated change in behavior and the mindset of many of his participants. His sessions always begin with challenging the participants on their beliefs and perceptions towards a more empowering self.

His entrepreneurial experience immensely helps him apply real life practicality with theoretical methods in psychology to give the best to his coaching and corporate clients.

Alfred has successfully imparted his knowledge with clients such as HSBC, VOLVO Malaysia, , SAP, OSK Holdings Berhad, On Semiconductor, Tokio Marine Insurance, AIA Malaysia,MUDA Holdings Bhd, PPB Berhad, Hitachi Malaysia, Motorola, Maybank Berhad, Taylors University, Nottingham University, Royal Malaysian Police, SME Bank, Axiata Berhad and Malaysia International Chamber of Commerce just to name a few .

Some of the companies I’ve worked with

Of all the speeches I heard today in the Tedx, Alfred speech stood out the most. His storytelling skills captivated me and brought back certain memories

Tun Ling Liong Sik


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